There are numerous advantages to having a network of membership sites, and when the time comes to sell up, having a network rather than a single site can ensure that your business fetches a high price. Assuming that your sites are related to one another, at least in terms of subject area, having a network of quality sites can make you the leading authority in that area, and enable you to dominate the market. This is very attractive to a potential buyer. If you make the sites dependent on each other, this can make your network very profitable. If we use the example mentioned earlier of having a web design site and a PLR site, you can tailor their content to make sure that the material provided on your PLR site is the perfect match for the websites being created by the members of your web design site.

Having two sites does not necessarily mean double the cost. You can use the same back office and billing system for both, giving you economies of scale. If you outsource your customer support, you may only have to pay one regular fee for both sites, and then you will be charged on a per transaction basis. We mention that you can give your members a discount for belonging to more than one of your sites. This may decrease the subscription revenue that you get from each site, but it increases your overall revenue, and gives your members more exposure to products, affiliate links, and advertising. Having customers that are members of more than one site also allow you to build up more detailed information on your customers and their buying habits. This can lead to very effective targeted marketing. Other benefits of a network of sites are that you can cross sell products between sites, and that you can link the sites together for more effective search engine optimization.