Capturing a powerful vision statement is not something that can be done on cue or at a scheduled time in the planning process. You often find a team discussing the vision at length and not being able to immediately define the vision statement. That’s okay. Don’t force the issue. Sooner or later the team will circle back around to the issue of vision statement and write an acceptable version.

A critical by-product of the vision statement is the creation of passion, which is the outward expression of emotion. The dynamic of passion surrounding the vision and the vision statement creates an energy field or field of vision. Admittedly, this is an intangible but nonetheless real organizational dynamic. When visiting an organization that has a well-communicated vision, an energy field is very much in evidence. It manifests itself in the way people carry out their duties, the way they deal with customers, and the way they approach one another. A company with a field of vision is an exciting place to work. People know their work is important, is meaningful, and has purpose. This energy is translated into higher motivation levels and better performance.

A significantly higher level of performance can be found in organizations with a vision than those without a vision. Often you find good people, people who want to perform but have no emotional outlet. There is no vision to create passion for their work. If that is happening in your company, you should do some effective ways to create their emotional outlet in order to get the vision. So, later your company will not be unsteady easily.