Sometimes, the affiliate partners provide targeted marketing to their own customer list. You may work with your affiliate partner to come up with specific offers that will appeal to their particular audience. This customized marketing results in a higher conversion rate often requiring a higher commission.
A link back to your site and some form of advertising such as banner or side bar. Detailed information about your product, including selling points, what makes it different from other products, and its value. Ad copy, free reprint articles, email promos, free brandable reports (which affiliates will brand with their own link), and even a free ebook. The more tools you give your affiliates the better. Stay in touch with your affiliates and give them tips on how they can improve their sales conversions.
Let’s face it, interest wanes. The initial enthusiasm an affiliate may feel about promoting your product is likely to decline as they find new affiliate programs to join and new exciting products to sell. They may not want to keep on repetitively pushing your membership site to their customers and so their sales performance will inevitably drop. One way to keep your affiliates selling is to regularly send them new material. Different advertisements, articles to reprint, and new graphics will all add valuable content to an affiliate’s website, or give them a reason to promote your product again in their newsletters. Another way to motivate your affiliates is to:
- Run contests.
- Pay them well.
- Provide them with an abundance of marketing and promotional material.
- Get them involved in the community.