The marketing research is one of the important parts of the marketing. The marketing research that use for the marketing purpose is use to know the environment social people needs and interests. By referring to studies of the prospective buyers’ needs, wants, and tastes, provider of goods and services can calculate the market needs and interests. The result of the marketing research can show and suggest the needs and the interest of the market and can suggest what they should sell or provide and also suggest about where they should sell their goods or services, the best way to advertise the products, and the best way to set prices for the products.

The good marketer will notice the suggestion from the marketing research and use it to improve their product marketing and to develop their product. The information from the marketing research of the places they should sell their goods or services have the main part of the products marketing. The misunderstand place to sell the product have a very great impact for the product regulator. The effect of the misunderstand information can make the product that sell in the wrong place. The product which is sell in the wrong place will make the product can’t sell well as the targeted. The places to sell the products should be thought certainly because it makes a great impact for the company.

Information that should be read carefully in the marketing research result is the best way to advertise the products. The good advertisement will increase the interest and the curious of the customer to buy the product that had been advertise before. This advertisement action should be chained well with the best way to set prices information from the marketing research. The combination of the good advertisement and the interesting price of the product will make the interest rate of the customer increasing and buy the product itself.

The merchandiser is business that use in the distribution and the marketing business for getting or reaching the customer. Merchandisers usually involved in the retailing, wholesaling, or sometimes both of them. The merchandiser is also usually applied with the brand of some products to distributing the name of the products.

A wholesaler is one of the merchandiser‘s type who purchased goods and then resell it to the new buyers. The retailer is one of the merchandiser who sells the goods to the buyers or the customer. The wholesaler merchandiser is the producer of a large amount of the merchandise and then sells the smaller piece of the products to the retailer that can’t stock the large number of the products.

The people who wanted to be a good merchandiser should be know the true jobs of the wholesaler and the retailer. The main jobs of the wholesaler as said before is the producer of the large amount of products and sell it in small piece to the distributors. The main job of the wholesaler that become the producer make the wholesaler jobs difficult in the finding the first idea of to produce the variation of the products they want to sell or distribute to the retailers or the small distributors. To be a good wholesaler, people have to know the market needs and the market interests. After knowing the market interest and the market needs, the good wholesaler will know the good products that will easy to sell in the markets and easy to distribute to the retailers or the distributors.

In other side, being the retailer of the products that have the direct contact with the customer still have some difficulties. To be a good dealer in retailing products to sell, the retailer have to know the condition of the market of the product want to sell. Although the retailer can’t stock a large amount of the products, the retailer have a good point in the flow and the variation products that want to sell.

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